She won’t break your soul but she will break your pockets.
Beyoncé posted a rare video message on Instagram Wednesday as she unboxed her new perfume, Cé Noir.
“I’m super excited. This is my Cé Noir unboxing and it’s finally here after years of work,” the “Crazy In Love” singer began in the black-and-white clip.
“I wanted something to be monolithic and I wanted something to have a little bit of intimacy.”
As the Grammy winner, 42, removed the bottle from its outer enclosure, she said, “So right here, you can see inside the soul of the perfume.”
Beyoncé then applied her “first spray” of the fragrance on her neck.
“I actually spray this during the show a few times. Gotta keep it fresh,” she disclosed, referring to her highly grossing “Renaissance” tour.
“And that is Cé Noir. Say no more,” she concluded with her signature chuckle.
Fans in the US and Canada who are eager to get their hands on the 50 mL bottle can pre-order it now online for $160 and shipping will begin next month.
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According to the website, the fragrance has notes of clementine, golden honey, rose absolute, jasmine sambac, namibian myrrh and golden amber.
Fans will also get a special gift with their purchase, while supplies last.
Queen Bey has released a plethora of perfume lines over the years, including 2010’s Heat, 2011’s Pulse and 2014’s Rise.
However, she also has plans to dabble in other beauty products as well.
In May, the “If I Were a Boy” songstress announced that she was in the process of creating a haircare venture in honor of her mom, Tina Knowles, who owned a popular hair salon in Houston in the ’90s.
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” she wrote on Instagram at the time. “Destiny’s Child got our start by performing for clients while they were getting their hair done.”
Beyoncé added that she was “exposed to so many different kinds of entrepreneurial women” in her mom’s hair salon.
“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she continued. “I watched her heal and be of service to so many women.”
The mom of three concluded, “Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy I can’t wait for you to experience what I’ve been creating.”
The “America Has a Problem” singer has yet to disclose what she’s creating.
